Privacy Policy

Google Analytics and Cookies

We are glad that you visit our website and thank you for your interest! Protecting your privacy when using our website is important to us, so please be aware of the information below about we are dealing with your data:

1) Fundamentals for the handling of personal data

You can visit our website without giving any personal information. Every time you access our website, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files, e.g. : Date and time of the retrieval, name of the accessed page, amount of data transferred and the requesting provider. These data can not be assigned to a specific person and are only used to ensure trouble-free operation of our website and to improve our offer.

When contacting us (for example via contact form or e-mail), personal data is collected. Which data has been collected in the case of a contact form can be seen from the respective contact form. These data is stored and used only for the purpose of answering your request or for establishing contact and the associated technical administration. Your data will be deleted after final processing of your request, if you so desire and the deletion no legal storage requirements.

2) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session (after closing your browser – so-called session cookies). Other cookies remain on your device and allow us or our affiliate to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.

3) Use of social plugins

3.1 Our website uses so-called social plugins (“plugins”) of the social network Facebook operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in of Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here:

When you visit a page of our website that contains such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are currently not logged in to Facebook. This information (including your IP address) will be transmitted from your browser directly to a Facebook server in the US and stored there.

If you are logged in to Facebook, Facebook can immediately assign the visit to our website to your Facebook profile. If you interact with the plugins, for example, click the “Like” button or leave a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for the protection of your privacy can be found in the Facebook privacy policy:

If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can completely prevent the loading of Facebook plugins even with add-ons for your browser, e.g. the script blocker “NoScript” (

3.2 The “XING Share Button” is used on this website. When accessing this website, a short-term connection to XING AG servers (“XING”) is established via your browser, with which the “XING Share Button” functions (in particular the calculation / display of the counter value) are provided. XING does not store personal data about you by calling this website. In particular, XING does not store any IP addresses. There is also no evaluation of your usage behavior via the use of cookies in connection with the “XING Share Button”. The current data protection information on the “XING Share Button” and additional information can be found on this website:

3.3 Our website uses social plugins (“plugins”) from the LinkedIn online service operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). The LinkedIn plugins are identified by the LinkedIn logo or the “Recommend” button on our website.

When you visit a page of our website that contains such a plugin, your browser connects directly to LinkedIn’s servers. The content of the plugin is transmitted by LinkedIn directly to your browser and integrated into the page. Through this integration, LinkedIn receives the information that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn profile or are currently not logged in to LinkedIn. This information (including your IP address) is sent from your browser directly to a LinkedIn server in the United States and stored there.

If you’re logged in to LinkedIn, LinkedIn can instantly associate your visit to our website with your LinkedIn account. When you interact with the plugins, this information is also sent directly to a LinkedIn server and stored there. The information will also be published on your LinkedIn account and displayed there to your contacts.

For information on the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your rights and setting options for the protection of your privacy, please refer to the privacy policy of LinkedIn:

If you do not want LinkedIn to directly associate the data collected through our website with your LinkedIn account, you must log out of LinkedIn before visiting our website. You can completely prevent the loading of the LinkedIn plugins even with add-ons for your browser, e.g. with the script blocker “NoScript” (

4) Use Google AdWords Conversion Tracking

This website uses the Google AdWords online advertising program and Google AdWords conversion tracking. The conversion tracking cookie is set when a user clicks on a Google-served ad. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers’ websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics.

For more information about Google’s privacy policy, visit the following Internet address:

5) Web analysis service

5.1 This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install:

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again):

Disable Google Analytics

It should be noted that this website uses Google Analytics with the extension “_anonymizeIp ()” and therefore IP addresses are processed only shortened, in order to exclude a direct reliability to persons.

5.2 This website uses the web analysis service Hotjar of Hotjar Ltd .; Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe Tel: +1 (855) 464-6788).

With this tool, movements on the websites where Hotjar is used to understand (so-called heat maps). For example, you can see how far users are scrolling and which buttons users click as often.
Furthermore, the tool also allows feedback to be obtained directly from the users of the website. In this way, we gain valuable information to make our websites faster and more customer-friendly.

When using this tool, we pay particular attention to the protection of your personal data. So we can only understand which buttons you click and how far they scroll. Areas of the websites in which personal data of you or third parties are displayed are automatically hidden by Hotjar and are thus at no time comprehensible.

Hotjar offers every user the option of using a “Do Not Track header” to prevent the use of the tool Hotjar, so that no data on the visit of the respective website are recorded. This is a setting that supports all common browsers in current versions. For this, your browser sends a request to Hotjar, with the hint to disable the tracking of the respective user. If you use our website with different browsers / computers, you must set up the “Do Not Track header” for each of these browsers / computers separately.

Detailed instructions with information about your browser can be found at:
More information about Hotjar Ltd. and via the Hotjar tool, visit:
The privacy policy of Hotjar Ltd. can be found at:

6) Retargeting / Remarketing / Referral Advertising

This website uses Google Inc. retargeting technology (“Google”). This makes it possible to specifically target visitors to our websites with personalized, interest-based advertising that has already taken an interest in our shop and our products. The insertion of the advertising material is based on a cookie-based analysis of the previous user behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect anonymous data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This will give you advertising that most likely matches your product and information interests. You can permanently opt-out of setting cookie cookies by downloading and installing the browser plug-in available at the following link:
Further information and the privacy policy regarding advertising and Google can be viewed here:

7) Google Maps

On our website we use Google Maps (API) from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information.

As soon as you visit the sub-pages in which the map of Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google’s servers in the USA and stored there. Google may transfer this information to third parties, as far as required by law or third parties process this data on behalf of Google.

Google will not associate your IP address with other Google data. However, it would be technically possible for Google to use the user data obtained through the use of Google Maps to identify users, use it to create or otherwise use users’ personality profiles for which we have no control or influence.

Google’s Terms of Use can be viewed at, and the additional Google Maps Terms of Service can be found at /de_US/help/terms_maps.html. For details on privacy related to the use of Google Maps, please visit the Google Privacy Policy:

If you disagree with the future transmission of your data to Google while using Google Maps, you may opt out of completely disabling the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and the map display on this website can not be used.

8) Webfonts

To provide webfonts we are using Typekit by Adobe Systems Software Ireland Limited (Adobe Ireland). The Adobe Privacy Policy describes the general privacy practices of most of Adobe’s websites and applications, including Typekit. More privacy-related information for Typekit is provided below.
Typekit is a service that provides you with access to a library of fonts.How does Typekit use Cookies?
In providing the Typekit website (, we use cookies in accordance with our Privacy Policy.
In providing the Typekit service, we do not set or use cookies on websites in order to serve our fonts.

What information is collected by the Typekit service?
In order to provide the Typekit service, Adobe may collect information about the fonts being served to your website. The information is used for the purposes of billing and compliance, and may include the following:

  • Fonts served
  • Kit ID
  • Kit JavaScript version (string)
  • Kit type (string “configurable” or “dynamic”)
  • Account ID (identifies the customer the kit is from)
  • Service providing the fonts (e.g., Typekit or Edge Web Fonts)
  • Application requesting the fonts (e.g., Adobe Muse)
  • Server serving the fonts (e.g., Typekit servers or Enterprise CDN)
  • Hostname of page loading the fonts
  • The amount of time it takes the web browser to download the fonts
  • The amount of time it takes from the web browser downloading the fonts until the fonts are applied
  • Whether or not an ad blocker is installed to help identify whether the presence of an ad blocker affects accurate pageview tracking

What does Adobe do with information that is collected?
Adobe uses the information received from third party websites using Typekit fonts to provision the Typekit service. Such information is also used to diagnose delivery or download problems and to pay font foundries.

Does Typekit share my personal information?
Adobe engages with font foundries to provide you with fonts through the Typekit service. Additionally, these foundries may offer fonts for sale in the Typekit Marketplace via the Typekit service. In this instance, Adobe will provide the font foundries with information such as your contact information and a purchase summary of the licensed font(s) for the purpose of enabling the font foundries to verify that you have a valid license to the font(s) acquired in the Typekit Marketplace.

9) Your rights and contact

You have a right to free information about your stored data and, if necessary, a right to correction, blocking or deletion of this data. If you have further questions regarding the collection, processing or use of your personal data, please contact us. The same applies to information, blocking, deletion and correction requests regarding your personal data as well as for revocations of granted consent. You can find the contact adress in our legal notice.

Errors and omissions excepted. Effective 25th of May 2018.